It’s one thing to make a sale but to gain a customer is the real task. The reason why businesses like ShoeDazzle and Ulta are flourishing are because they know how to make their customers feel comfortable with spending money with them. For example: one of my favorite entrepreneurs, April Divah Styles of Divah Glam, treats all of her customers like family. It’s unique to see this with companies, especially in this hair overly saturated hair industry.
Now, I’m about to put my business owners on game. A tool most of these companies use is Artificial Intelligence. Honestly, this is how Amazon gets me every time. According to MarTech Advisor, the personalization on Amazon makes up for about a third of their revenue. Like in a relationship, you won’t be with a man who’s telling a million girls the same exact thing right? Take that & flip it into your business. Make the customer feel like you’re selling something to them and not 100 people at once. Companies like Sentient Technologies can help small businesses combat this.
Here’s a statement from the company their self!
“Sentient tracks data in real time from customers by tracking their clicks, scrolls, and engagement. Sentient then personalize or customize sites using their Aware tool to operate in a way that is most effective for them. This is true for every customer so that each person has a unique experience that speaks to them.”
Visit Sentient Technologies at sentient.ai today to see how they can help you make smarter sales today!